WordCamp Europe took place in Basel from June 5 to 7, 2025. June 5 was Contributor Day, followed by the main conference on June 6 and 7. This edition was special for me in several ways, because I was not only there as a photographer, but had also been involved in the photo team organisationally in the lead up to the event.

An important part of that was a workflow I developed based on Photo Mechanic. The goal was to make sure that every session could be labelled correctly while also ensuring that each photographer received the proper credit. Together with around 20 other photographers, images were shot, selected, and uploaded throughout the day. The deliberate decision was made to shoot directly in JPEG so that publishing could happen as quickly as possible.

This workflow made a big difference. The galleries were published on Flickr on the very same day, and for the first time the complete photo archive was already online before the event had even ended. That also showed how important fast delivery is. When images are available quickly, they get viewed, shared, and actually used.

By June 30, the images from WordCamp Europe 2025 had reached almost 1.55 million views. That accounted for around 16 percent of all views across the entire Flickr account. The images were published under a Creative Commons licence. What was especially rewarding was that this year, for the first time, giving proper credit when the images were used actually worked consistently, which had by no means always been the case in previous years.

Selected photos Contributor Day

People greet each other warmly.
People greet each other warmly.
Two contributors talking with each other
Two contributors talking with each other
People are happy to see each other again
People are happy to see each other again
Two contributors talking with each other
Two contributors talking with each other
WordPress is a lot of love
WordPress is a lot of love
There is always room for fun on Contributor Day
There is always room for fun on Contributor Day
There is always room for fun on Contributor Day
There is always room for fun on Contributor Day
There is always room for fun on Contributor Day
There is always room for fun on Contributor Day
You have to stay cool while presenting the results
You have to stay cool while presenting the results
The petition to bring sustainability back into the WordPress programme
The petition to bring sustainability back into the WordPress programme

Selected photos conference days

Noel Tock
Noel Tock
Petya Raykovska
Petya Raykovska
The escalators leading to the sponsor area
The escalators leading to the sponsor area
Héctor de Prada
Héctor de Prada
Ignacio Márquez
Ignacio Márquez
Ellen Bauer
Ellen Bauer
Vanessa Martinez
Vanessa Martinez
Jeff Chi
Jeff Chi
Alexandra Badita
Alexandra Badita
Matt Mullenweg
Matt Mullenweg
Mary Hubbard
Mary Hubbard
Laura Sacco takes a bow
Laura Sacco takes a bow

All photos by my fellow photographers and me are available on Flickr.